Getting to YES – Setting the Stage for Success – Be Excited!


“I’m so excited – and I just can’t hide it!”

Dentistry is really a fascinating subject, especially when we get out of our clinical box.  One of my favorite workshop activities is designed to get everyone excited about sharing a broader view of dentistry learning fun facts. The assignment is to: break into groups, take out and turn on iPhones and iPads, go internet surfing, and search for interesting dental facts. At the end of the assignment each group leader shares their top facts.  It’s amazing the amount and the diversity of dental facts that emerge. Here are just a few from past workshops:

  • The earliest known dentist lived in Egypt over 5,000 years ago.
  • Everyone’s tongue print and tooth print is unique, like fingerprints.
  • Giraffes only have bottom teeth.
  • The Blue Whale is the largest mammal on earth, but it has no teeth.
  • Tongue is the strongest muscle in the human body.
  • A snail’s mouth is no larger than the head of a pin, but it can have over 20,000 teeth located on its tongue.
  • Elephant teeth can be a foot across and weigh six pounds.
  • At the time of his inauguration, George Washington only had one real tooth.  His dentures were not made from wood, but instead gold, hippopotamus tusk, elephant ivory and human teeth.
  • Your mouth produces over 25,000 quarts of saliva in a lifetime-that’s enough to fill two swimming pools.
  • The average amount of money left by the tooth fairy in 1950 was 25 cents. In 1988 it was $1.00, the going rate now is $2.00.

This makes dentistry fun – and that’s exciting.  Share these fun facts with your patients and find more yourself.

The last few decades in our dental industry have been nicknamed “the golden age” and “the platinum age” of dentistry, for good reason. Indeed, advanced dental equipment, materials and technologies continue to evolve, expanding exponentially what restorative and cosmetic dentistry can do for patients. Never before has dentistry been more positively life changing for our patients, and that’s exciting!

Share this excitement with your patients.  Let them know, in a genuinely excited manner, what your practice and your team can do for them.  When you acquire a new piece of technology, tell your patients what it can do for them.  Share any PR your office receives, news from any latest conferences or CE you have just learned.

Teach your patients daily about the latest and greatest in dentistry and in your office. Share fun facts. Do it daily, do it with enthusiasm and excitement, and use every type of media available to do it.  It’s contagious. Watch your patients get excited, too.

This article is an excerpt from the author’s book,
“Selling Dentistry ~ Ethically. Elegantly. Effectively.”, by Janet Hagerman

Janet Hagerman tile

Best wishes for YOUR best blooming!


For specific strategies to increase your case acceptance 39832488_sto listen to more information about
Selling Dentistry – Ethically. Elegantly. Effectively.


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